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Purina Paws for the Planet challenge was a project that focused on environmental initiatives. Every Purina purchase prompted a donation to Evergreen brickworks, participants were also registered for a chance to win a $5,000 pet-friendly backyard makeover. This campaign successfully won Gold for 2012 Shopper Innovation in the category for social responsibility.

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2012 GOLD Winner. Shopper Innovation award. Category, Corporate Social Responsibility

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